Email marketing, sometimes also called web marketing or E-Marketing, is the method of marketing products or services through the internet using electronic mail. It is one of the most advanced and effective marketing technique presently available. There are lots of advantages to email marketing over conventional marketing techniques. The Internet has acquired such popularity among the public, and has become the most widely used communication medium all over the world. Emails can include links to websites, and people like the ease of use of online shopping sites. Also they get the lowest price through internet shopping. The widespread use of credit cards and internet banking facilities affords more convenience and speed in the online shopping field.